QUEST FOR CRAFT Quest for Craft explores modern creativity between the lines through compelling creators that pour their hearts into what they do. The series, filmed in New York City at the iconic Electric Lady Studios, centers around four of the most creative minds, SNL comedian Michael Che, legendary GRAMMY Award winning music producer Jimmy Jam, punk-rock icon Patti Smith, and prolific author Malcolm Gladwell, as Questlove opens conversational passageways to their creative processes, inspirations and aspirations over four compelling episodes. Each episode also includes films, animations and other cinematic rabbit holes undertaken in search of answers that illuminate the journey of ultimate craftsmanship.
Quest For Craft Electric Lady Studios
New York, NY
Dir: Trevor Undi
DP: Mingjue Hue
Edit: Intermission Film
Production: TWG Films, Two One Five Ent.
EP: Rob Meyer
Producer: Daquan Saxton, Keicia Romiel
Client: The Balvenie Scotch Whiskey
Agency: Quaker City Mercantile