QUEST FOR CRAFT
Season 1Quest for Craft explores modern creativity between the lines through compelling creators that pour their hearts into what they do. The series, filmed in New York City at the iconic Electric Lady Studios, centers around four of the most creative minds, SNL comedian Michael Che, legendary GRAMMY Award winning music producer Jimmy Jam, punk-rock icon Patti Smith, and prolific author Malcolm Gladwell, as Questlove opens conversational passageways to their creative processes, inspirations and aspirations over four compelling episodes. Each episode also includes films, animations and other cinematic rabbit holes undertaken in search of answers that illuminate the journey of ultimate craftsmanship.
ELECTRIC LADY STUDIOSNEW YORK, NY
Dir: Trevor Undi
DP: Ming Jue Hue, Tinx Chan,
Add’l Photography: Andre Szyszkowski
Edit: Connor Kalista, Jennifer Suhr, Trevor Undi
Production: TWG Films, Two One Five Ent.
Writers: Jerry Stifelman, Rob Meyer, Ben Greenman
EP: Rob Meyer
Producers: Daquan Saxton, Kecia Romiel
Creative Direction: Jerry Stifelman
Client: The Balvenie Scotch Whiskey
Agency: Quaker City Mercantile